Benefits of a Unified Passenger Services and Retailing Platform
In last month’s newsletter, we discussed an open airline retailing standard. This time, we want to discuss the benefits of combining the traditional passenger services system (PSS) processes with new retailing functionality based on offer and order management into a single platform.
By doing this, airlines can enjoy several benefits for themselves and their customers.
Streamlined Processes: By having both the PSS and the retailing functionality on a single platform, airlines can streamline their processes and eliminate the need for multiple systems and integrations. This can lead to increased efficiency and reduced costs in terms of maintenance and support.
Personalized Offers: The offer and order management functionality enable airlines to offer their customers more personalized and relevant products and services based on their travel history, preferences, and other data. This can lead to increased customer satisfaction and loyalty, as well as increased revenue for the airline.
Faster Time to Market: By having both the PSS and the retailing functionality on a single platform, airlines can more quickly and easily develop, test, and deploy new products and services. This can enable airlines to respond more quickly to changing market conditions and customer needs.
Improved Customer Experience: By providing a more seamless and personalized experience, customers are more likely to have a positive impression of the airline and be more likely to choose them for future travel.
Better Data Insights: By combining data from the PSS and the retailing functionality, airlines can gain deeper insights into their customers’ behavior and preferences. This can enable airlines to make more informed decisions about their products and services and develop more effective marketing strategies.
Overall, combining traditional business processes of a PSS with new retailing functionality based on offer and order management into a single platform can provide significant benefits for airlines and their customers, including increased efficiency, more personalized offers, faster time to market, improved customer experience, and better data insights.
In conclusion, a unified passenger services and retailing platform can transform how airlines interact with their customers, enabling them to provide a more personalized and seamless experience while improving their operational efficiency and profitability. Furthermore, as the travel industry continues to evolve and adapt to changing market conditions, a flexible and integrated platform will be crucial for airlines to stay competitive and meet the evolving needs of their customers.
We hope you found this article informative and invite you to stay tuned for more updates on industry trends and innovations.
Sales and Marketing Manager