For the first newsletter of 2023, we shoot two questions to our Managing Director, Roland Heller, related to Open Retailing, and NDC and OneOrder within the context of the airline industry. Here is his contribution that we would like to share with you.
First question: Why is it better to use an open retailing standard based on products rather than NDC and OneOrder based on flights and ancillaries?
An open retailing platform based on products provides a more flexible and customer-centric approach to retailing compared to NDC and OneOrder based on airline industry limitations. The main advantage of using an open retailing platform is that it allows airlines to offer a wider range of products and services to their customers beyond just flight tickets. This can include hotel bookings, car rentals, travel insurance, and more. By bundling these products together, airlines can create customized packages that meet the unique needs and preferences of their customers.
In contrast, NDC and OneOrder are limited to offering products and services related only to flights, which can lead to a narrower product offering and a less personalized experience for customers.
Another benefit of using an open retailing platform is that it allows for greater collaboration and cooperation between airlines, travel agencies, and other partners in the travel industry. This can lead to more efficient and streamlined processes for booking and managing travel arrangements, as well as increased revenue opportunities for all parties involved.
“Overall, an open retailing platform based on products is a more customer-centric and collaborative approach to retailing in the travel industry compared to NDC and OneOrder. It offers greater flexibility, a wider range of products and services, and more opportunities for customization and collaboration, all of which can lead to a better overall experience for customers and increased revenue for airlines and their partners”.